TAMPA, Fla. -- Coast to Coast Credit Union is getting in on the name change game.
Effective September 1, the credit union will be known as Service 1st Credit Union.
According to Marketing Director Melanie Mondello, the new name better reflects its mission as a credit union, which is striving to improve the financial lives of its members.
"In recent years our field of membership has become more diverse--it is about time we make a fresh start," said Mondello. "We're excited to have the opportunity to give our members what they most deserve--excellent member Service First."