ORLANDO, Fla. - The Massachusetts Credit Union League has revamped its logo.
Unveiled during the league's annual convention held at Disney's Yacht & Beach Club Resorts here, the new design was prominently displayed on signs, badges and printed materials throughout the convention venue. According to league officials, the new logo retains the "starmen" element from an earlier logo designed some 10 years ago. "The characters have always made a strong graphic statement of aspiration to great heights," said League President Daniel F. Egan Jr. "The new look is very clean and dynamic and it also speaks to the strong sense of unity and teamwork which is at the core of the league's brand identity." The design work was done by the award winning advertising firm, the RDW Group, which is headquartered in Providence, R.I. with offices in Boston and Worcester, Massachusetts.
According to Rob Kimmett, senior vice president of public relations and marketing for the League, the change over to the new design should be completed within the first two weeks of July.