WASHINGTON - Callahan & Associates' Return of the Member is a proprietary scoring model, developed by Callahan, that evaluates a credit union's service levels and gauges member satisfaction. The below chart shows the ROM scores for credit unions over $1 billion in assets. Callahan claims that the higher the ROM score, the better a credit union typically performs in growing its membership. See how the big credit unions stack up.
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From the March-22, 2006 issue of Credit Union Times Magazine • Subscribe!
Callahan Score Measures Service to Members
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