Corporate Credit Unions Launch New Branding Campaign
WASHINGTON - Corporate credit unions want credit unions to get the message - corporates have what they need to help them serve members. The Association of Corporate Credit Unions has launched a new branding campaign dubbed "A Perfect Fit", which is designed to promote credit union investment in the corporate credit union network. The Corporate Marketing Forum, a group made up of corporate marketing and public relations professionals, collaborated with the ACCU to develop the logo and ad campaign. ACCU Executive Director Mike Canning said the branding effort was discussed during the ACCU's 10th Annual Meeting. At that meeting, the critical decision to not use the ACCU logo, but a new Corporate Network logo, was made. "We want to communicate that corporates are an important part of the credit union family and we want to establish that natural person credit unions get all the portfolio diversity they need when investing in the corporate credit union network," said Canning.