Minority Auto Dealerships Must Be Part of Auto Companies' Strategic Plans
ORLANDO, Fla. - Nathan Conyers didn't mince words when he spoke to dealers and factory representatives at the first NADA breakfast for minority dealers. Conyers, the owner of a Jaguar dealership in Novi, Mich. told attendees that any auto company that's tempted to put its minority dealer program on the back burner while it restructures is risking its own survival. Minority consumers are "fertile ground" for building market share, he said, because they are underserved by the auto industry. "If they (auto companies) don't recognize that the minority community in this country is an underserved element where growth can occur, and if they don't see you as a minority dealer as being part of the solution rather than part of the problem, they are going to fail," he said. He added that, "This is no longer a time when affirmative action and diversity is part of our corporate social responsibility. It's no longer part of doing the right thing. It's not a matter of feeling good. It's an absolute imperative for survival."