Money Matters Debuts
TORRANCE, Calif. - January has marked the kickoff of Market and Sales Logic Inc.' s launch of the inaugural issue of its syndicated magazine for credit union members Money Matters. Designed to be a fresh way for credit unions to strengthen their member relations while aligning themselves with national advertisers, the 16-page magazine has created a stir in credit union land with a launch circulation of some 385,000. The January issue features include Motley Fool's "Fool Year's Resolutions"; Jean Chatzky's "The Next Chapter: The New Bankruptcy Law and You"; a quiz to determine "Are you Financial Fit?"; and tips on returning gifts. National pages include advertising from Teleflora introducing a new flower club for credit union members with 15% discount; Loews Hotels with a special discounted rate for Money Matters readers at Loews Vanderbilt; Yes! C-Groove Putters with a free DVD, "The Art of Championship Putting," for credit union members; and Enterprise Rent-a-Car with 50% off weekend rentals. With eight customizable outside pages including the front and back cover, many credit unions are using the publication for everything from replacing the standard newsletter to making it part of their business development plans. For more information on Money Matters visit www.marketandsaleslogic.com.