MOUNTAIN VIEW, Calif. - Golden Bay Federal Credit Union has gone local with its new investment advisory firm. The $198 million credit union has selected Santa Clara, Calif.-based Froshman Financial & Insurance Services to provide investment and estate planning services to its more than 17,000 members. Golden Bay FCU had previously worked with CUNA Mutual Group's MEMBERS Financial Services but the lack of a full-time registered representative hampered service to members, said Rick Leas, president/CEO. "(MEMBERS Financial) had done a good job otherwise," Leas said. "We started looking at something more local." Through MEMBERS Financial, 350 members had established relationships with the firm for a total of approximately $9 million in assets under management, Leas said. Members have the option of deciding to stay with CUNA Mutual or sign on with Froshman. Foothill Securities will serve as the broker-dealer with the new alliance. Golden Bay FCU looked at other companies and decided on Froshman because of its multiple representatives and a partnership with a national company that offers marketing materials specifically tailored towards credit unions, Leas said. The changing of the guard occurred on Jan. 12 and members aren't likely to see any major upheavals, said Bryan Foertsch, registered representative at Foothill Securities. Froshman has clients that run the gamut from those with a $4,000 account to those with $4 million, he added. "One of our goals is to educate members and we're doing everything we can to make the transition painless," Foertsch said.
Golden Bay FCU Selects Homegrown Firm for Investments Services
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