I wanted to share my thoughts on the debate about whether credit unions should use "bank" words in their marketing. Once we are able to prevent members from stating "I bank at my credit union" and there is a reasonable alternative we can use, I'm all for not using the four-letter bank word. Until that time though, I'm afraid we'll have to go with the flow! Merrill Mann Vice President APCO Employees CU Birmingham, Ala.
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From the June-22, 2005 issue of Credit Union Times Magazine • Subscribe!
The Four-Letter Word is Here to Stay
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