Renaissance CDCU Revamps Image

SOMERSET, N.J. - Renaissance Community Development Credit Union has recently unveiled a new brand image and Web site. The credit union's Web site, www.renaissancecdcu.com, was created free of charge by Marketing Partners, Inc. after Renaissance CDCU enlisted its help in the design and production of new marketing materials, including postcards and brochures, which incorporated a new brand image. Built around the tagline "Opening the doors to a brighter future", the Web site features information about the credit union's savings and loan opportunities, as well as information about Youth Savings Programs and Rates & Fees. Members can also use the Web site to apply for loans online. "Marketing Partners was great to work with in helping us to create a new image," said Shirley Spruill, President of Renaissance CDCU. "We wanted to do everything we could to help serve the community better, not only through the products and services we offer, but also through the creation of a strong professional image." Community Development Credit Unions are credit unions designed to serve low-income people and communities. "Marketing Partners understands the financial challenges faced by smaller credit unions and was happy to help Renaissance Community Development Credit Union establish a new image and help them create and launch their new website, which will be a valuable tool for their members," said Bill McKenna, executive vice president of Marketing Partners.