Consumers Want Pre-Emptive Action, Monitoring from E-Alerts
CAMBRIDGE, Mass. - What are credit union members looking for in the way of electronic alerts? Twenty-six percent of online consumers use the channel, and if credit unions want to grow that number, they'll need to provide pre-emptive alerts that resolve issues before they become problems, enrollment for e-alerts to put before members while they're doing their online banking, and alerts that actively help monitor accounts. Those are conclusions from Forrester Research, based on research and interviews with vendors including Digital Insight, Corillian and others. Here are some graphic highlights of the think firm's findings.