PCUA "SNAP" Ad Campaign Celebrates 32nd Anniversary, Contributions Still Voluntary
HARRISBURG, Pa. - On the eve of kicking off its 2005 Statewide Network of Advertising in Pennsylvania (SNAP) campaign, the Pennsylvania Credit Union Association is celebrating the campaign's 32nd anniversary, making it possibly the oldest continuous running credit union awareness campaigns.
What's more, the campaign is still funded by voluntary contributions - and always has been. That, says PCUA's Mike Wishnow, SVP Communications & Marketing, has its upside and downside. Wishnow heads up a team of staff who annually decide on the campaign's theme for the upcoming year.