Clarke American Uses Nostalgic Care Bears for New Check Design
SAN ANTONIO, Texas - Since 1981 when they were first introduced, the Care Bear characters have appealed to children and children-at-heart for their charm and ability to teach the lessons of caring and sharing. Now Clarke American has put the popular Care Bear characters on their new check designs and coordinating accessories. The products include a five-scene check series, coordinating one-scene return address labels and a coordinating checkbook cover. Clarke American's Linda Roothame, senior product marketing manager said the Care Bears check design provide a bit of nostalgia for adults "who grew up loving the bears and their lessons about caring. The truth is that yesterday's Care Bears fans are today's parents and check writers."