Columbia CU Launches Fun Radio Ads
VANCOUVER, Wash. - Columbia Credit Union has tapped Portland, Oregon-based advertising agency Nonbox for its latest radio campaign. The radio campaign parodies marketing tactics employed by advertisers. In one commercial, a Columbia marketing assistant hits the streets dressed up in a giant sturgeon costume. In another, Columbia's vice president of business banking perches himself on top of a tree in a blatant attempt to get the attention of Clark County businesses. The campaign consists of three 60-second commercials that will air throughout the summer and fall on Portland and Vancouver radio stations.