VANCOUVER, Wash. - Columbia Credit Union has tapped Portland, Oregon-based advertising agency Nonbox for its latest radio campaign. The radio campaign parodies marketing tactics employed by advertisers. In one commercial, a Columbia marketing assistant hits the streets dressed up in a giant sturgeon costume. In another, Columbia's vice president of business banking perches himself on top of a tree in a blatant attempt to get the attention of Clark County businesses. The campaign consists of three 60-second commercials that will air throughout the summer and fall on Portland and Vancouver radio stations.
This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers, click the "Reprints" link at the top of any article.
From the July-23, 2003 issue of Credit Union Times Magazine • Subscribe!
Columbia CU Launches Fun Radio Ads
Want the latest credit union news?
Sign up for our free newsletter today! All the breaking credit union news and information you need to make the right decision for your credit union delivered to your inbox. For free!
Thanks for subscribing, you will start receiving the Daily News Alert tomorrow!
Comments
Resource Center
View All »
Measure and Monitor the Risks and Opportunities in Loan Portfolios
Get a complimentary demo of our loan portfolio analytics and access to the white paper,...
