CLEARWATER, Fla. - The $133 million NuMark Credit Union mailed prospective cardholders a magic wand with an application for the credit union's cards inside as a way of building interest in its card program. The Joliet, Illinois-based institution was one of the credit unions recognized for its marketing efforts by Card Services for Credit Unions, the association of credit unions who process their card transactions with card giant Certegy. In addition to NuMark, the $1.9 billion Randolph Brooks FCU won in the over 10,000 accounts category for its cash-back card campaign which used many different media to get their message across, including branch merchandising, direct mail letters, newsletters, print advertising, employee incentives, and web site branding, CSCU said. The $153 million Ohio University Employees credit union, based in Athens, Ohio, won in the under 10,000 accounts category for using many different kinds of media, including a redesign of their cards in their marketing effort, CSCU said.
This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers, click the "Reprints" link at the top of any article.
From the June-04, 2003 issue of Credit Union Times Magazine • Subscribe!
CUs Recognized for Marketing Cards
Want the latest credit union news?
Sign up for our free newsletter today! All the breaking credit union news and information you need to make the right decision for your credit union delivered to your inbox. For free!
Thanks for subscribing, you will start receiving the Daily News Alert tomorrow!
Comments
Resource Center
View All »
Winning the War on Cybercrime: The Four Keys to Holistic...
This white paper examines the importance of adapting to changes in fraud attacks without significant...
FFIEC Proposed Guidance on Social Media and How it Affects...
To learn how you and your institution can stay compliant with the new proposed FFIEC...
The Rise of "Mobile Commerce" and How it Affects YOU!
Could plastic cards become a thing of the past? This white paper explains what constitutes...
Key Indicators of High Performing Credit Unions
Get a complimentary demo of our loan portfolio analytics and access to the white paper,...
