American First CU Branches Starbucks-Inspired?
LA HABRA, Calif. - American First Credit Union has redesigned its branches with a coffee house feel. Designed by Seattle-based design/build firm Emick Howard, & Seibert in partnership with Weber Marketing Group, the new branches use warm colors, curves and textures to create a soft inviting atmosphere. "As part of our branching strategy we wanted our service and style to set us apart from other financial institutions," said AFCU President/CEO Bob Street. "By creating this warm and welcoming environment for new and existing members, we've enhanced our community image and established a greater presence."