Sarasota Coastal CU uses "Survivor" instinct in new commercial
SARASOTA, Fla. - When Sarasota Coastal Credit Union decided to promote a new image it looked to "Survivor" for more than inspiration. The crew from the popular reality television series worked with Indianapolis-based advertising agency Englehart Dicken to film the credit union's new television commercial. "Anytime you work with guys who have recently been living in the outback for three months, you never know what you're going to get," said Kent Dicken. "But they were incredible." Shot on location in Sarasota, the commercial plays up the credit union being a family financial institution. It took a little over two days to complete shooting. The agency is also creating new pamphlets and radio spots to run in conjunction with the commercial.