Here's the latest offerings regarding the Hispanic community: *Multicultural Marketing: Selling to New America by Alfred Schneiber and Barry Lenson, shows businesses how to reach today's complex multiethnic American marketplace. Illustrated with case studies and actual marketing plans, the book covers all aspects of marketing to the "New America", from writing minority-specific marketing plans to mastering minority media and conducting research. *Obsidiana.com is the latest online destination for women in the Spanish and Portuguese speaking world. The site provides locally produced content in four major markets-Brazil, Argentina, Mexico and the U.S. Hispanic, which covers about 90% of female Internet users in the region. Created by women for women, Obsidiana.com offers interactive news, community information, and advice on a variety of topics important for the contemporary Latin woman. *Pregunta.com, a joint venture between Ask Jeeves International, Inc. and Univision Online, is the first natural-language question answering service for Spanish -speakers worldwide. *Association of Hispanic Advertising Agencies 11th Semi-Annual Conference will be held September 6-9 at the InterContinental Hotel in New Orleans. The conference and workshops offer new insights from industry experts on how to gain ground in the vibrant Hispanic market.
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