LAS VEGAS - Consumers now have an online marketplace to search for the right credit card at CardClues.com. CardClues.com boasts that it is the only site on the Internet where consumers can easily find their perfect credit card "match." The Web site asks visitors questions about their affinity ties and what rewards programs they would prefer. In addition, there are questions designed to gauge an applicant's likely credit rating and approval. Drawing from the answers, the site then lists several credit card offers. Card issuers pay a fee for each approved application the site sends their way. So far six of the top 15 credit card issuers are offering cards through the Web site. The site also offers an assortment of up-to-date industry research, financial articles and links that are geared toward helping the consumer become and remain informed. -mbourjolly@cutimes.com
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From the March-28, 2001 issue of Credit Union Times Magazine • Subscribe!
Shopping for credit cards
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