MADISON, Wis. - CUNA continues to play up the online channel. The trade association has launched a new permission-based e-mail service that e-mails information focusing on various topics to CUNA members who opt-in for the service. The free service is only available to CUNA members. "It all started about a year ago. We did some focus groups at GAC to test the marketplace to see if CEOs and senior management would want to receive news and information via e-mail. We felt there was enough demand," said Kevin Lytle, vice president of national marketing for CUNA. CUNA already e-mails the headlines for its daily online service, News Now, to people who opt-in to receive them. This goes a step further, said Lytle. "The idea is we post general category topics in what we refer to as buckets. Any information that goes into a particular bucket is e-mailed to the member interested in that area," said Lytle.