CU marketing resource: itsProfound.com
COLUMBUS, Ohio - Credit Union marketers stumped for creative, innovative or successful marketing campaigns can tap ItsProfound.com for ideas. The new subscription site is to serve as a meeting place for marketers to gather ideas, network with colleagues and help strategically position the credit union's marketing function as a profit center. "Our goal is to be the `go to place' for CU executives to learn what others are doing in their marketing efforts," said Profound Communications, Inc. President Tammy Schalk Holtzmeier. "We want to help them save time and money in the process." Each featured submission includes an in-depth narrative discussing the campaign including specific information on the targeted audience, the offer, the results achieved, money spent, and what would be done differently next time. In addition, users can view the finished marketing materials and have the option to download a copy. In its inaugural issue, the site features 13 actual marketing campaigns from 10 credit unions representing various geographic regions with asset sizes ranging from $24 million up to $3 billion. For more information visit the site at www.itsprofound.com.