Hot off the press

Frequent attendees at various state, regional, and national credit union educational conferences and meetings may never have given it a thought. Yet, at virtually every credit union meeting, the latest, hot-off-the-press issues of Credit Union Times are available for free distribution, even if the meeting begins on a weekend. Since there is a credit union meeting of some sort almost every week of the year, why does Credit Union Times go to this considerable expense? Shipping this huge issue to Hawaii for the NAFCU Annual Conference, for example, isn't exactly cheap. We do it for two reasons. The first is fairly obvious: to expose the publication to conference participants. We hope they'll like what they see and sign up for a paid subscription. By the way, this ongoing subscription promotion works very well. The second reason is probably not very obvious at all. Every issue of Credit Union Times carries up-to-the-minute, important news coverage of interest to credit unions and those who manage and set policy for them. Our reasoning is not just that those attending an out-of-town conference would find the editorial content valuable and interesting, but that by having the latest issue in front of them, it just might inspire more networking, speaker questions, and open forum topics among those at the meeting. By the way, we've been told many times that this also works well. Credit Union Times looks forward to seeing you at your next credit union conference.