Consumers' personal finance Web habits

DENVER - There's no question that there's a wealth of personal financial information on the Web, but does the average Web surfer utilize it? Not really, according to a recent study by the Certified Financial Planner Board of Standards. The survey of upper income consumers found that 92% had computers; but only 8% use the Net on a daily basis for financial purposes; and only 13% had financial planning software on their computers. "Computer programs and the Internet can provide a wealth of information, and in some cases, maybe too much information which can be overwhelming," said Patricia Houlihan, chair of CFP's governing body. The survey was based on responses from 897 consumers whose income placed them in the top 25% of households nationally. Among those surveyed who use the Net for financial purposes, the most popular activities were for monitoring savings and investment portfolios (73%); making general financial inquiries (58%); and researching companies for potential investment (55%). Of those surveyed who use the Web for investing, 21% said they utilize it for stocks and bonds, and 12% for stock/bond mutual funds.

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