Worth reprinting

One measure that stories in any publication are hitting the mark with readers is the number of requests it receives for reprints. In the past couple of years, the number of requests for professionally produced reprints of stories that originally appeared in the pages of Credit Union Times has risen dramatically. What types of articles? Although reprint requests are a good barometer of what's hot at the moment, articles reprinted run the gamut from high-tech stories (lots of e-commerce articles) to thoughtful opinion pieces, and from articles dealing with credit union marketing success stories, to in-depth data processing news and analysis stories. Some requests are for the minimum offered (200) while others have been as high as 10,000 individual reprints. Four-color, glossy stock Credit Union Times reprints are put to use in a variety of ways, from board, staff, and member education materials, and speaker handouts, to inclusion in vendor promotional mailings. Each reprint is processed and custom designed by our own production manager, Mike Reinhardt, who personally handles the complete reprint function of Credit Union Times from initial request to layout, printing, shipping, and final delivery. He even sends out the invoice. Although there is a nominal charge for this service, it is done mostly to accommodate our readers and, frankly, because we think the added exposure helps boost paid circulation in the long run. Since the exposure of Credit Union Times reprints has increased so substantially, we thought you might like to know how they come about.