CHICAGO - For credit unions looking to gauge how their electronic services are going over with users, the Bank Administration Institute may have some help. BAI has introduced eCustomer Benchmarketing Online, a Web-based survey tool that allows financials with transactional Internet banking services to measure user satisfaction. The survey captures users' evaluations of the financials' Web site effectiveness, satisfaction with Internet banking products, quality of customer service, delivery channel preferences, and other factors. Users will be invited to take the survey from the financial's Web site, but the actual survey and data capture will be hosted through BAI, allowing financials to participate without installing special software. - pgentile@cutimes.com
BAI survey gauges online satisfaction for financials
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