AGOURA HILLS, Calif. - If consumers dread facing a car dealer and negotiating for a sales-price, they might be surprised to learn the feeling is mutual. According to a J.D. Power and Associations "2000 Salesperson Satisfaction Study"T based on a representative national sample of more than 4,300 new-vehicle salespeople across all major manufacturers' nameplates, nearly a third indicated a strong desire for stress management training and 11% said they plan to get out of the business altogether. Consumers may also be surprised to learn that when new-vehicle price negotiations get down to the wire, their salesperson may be sweating just as much as they are, said Chris Denove, director of automotive retail/distribution analysis at J.D. Power. He noted that when a customer walks away from a deal, most salespeople don't make "a dime" on commission, no matter how much time they've invested on that customer.
Car dealers get no satisfaction
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