Dot com firms everywhere

Besides showcasing two teams that rose from the NFL ashes, Super Bowl XXXIV was the launching pad for the advertising world's most expensive ($2.2 million for 30 seconds) TV commercials. But in addition to the teams being different, so were the sponsors of the pricey television spots. A high percentage of them were so-called dot com firms that didn't even exist until very recently. In case you haven't noticed, that same phenomena has occurred at Credit Union Times. In the last year or so, a rash of new companies have discovered credit unions and almost at the same time discovered that Credit Union Times was the best place to introduce themselves to credit unions. Of course this has meant a dramatic increase in ad revenues for Credit Union Times. But more importantly, what it has meant to our growing number of paid subscribers is a tremendous increase in weekly editorial coverage of important credit union news stories. To put this in perspective, based on our normal weekly issue being 28 pages, in the first five issues of 2000, we have exceeded that number by 48 pages. That's like giving readers almost two bonus issues of hard-hitting and timely news stories. As further proof, our editorial budget in the past year has tripled in size. And the year has just begun. Among the many things our traditional and new dot com advertisers do is pay the bills that allows Credit Union Times to bring readers a bigger and better product. And for that we say thank you.